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General Session, Wednesday, October 9 | 11:00 AM - 12:30 PM

Doors open at 10:30 AM 

The Next Big Thing in Aging: Meet Generation Jones

JONATHAN PONTELL, Social Commentator, Celebrated Entrepreneur, Top Business & Political Advisor, Coined term “Generation Jones”

Generation Jones, the cohort born between Baby Boomers and Gen Xers (adults currently aged 58 to 70), is set to transform the future of aging. This group, now comprising over half of all adults aged 55 and older, will significantly impact approaches to aging, health, and retirement. As Boomers have already reshaped perceptions of aging, Generation Jones promises even more profound changes due to its size and distinct attitudes.

Understanding Generation Jones is essential for professionals in the aging community, from long term care and assisted living providers to marketing professionals and facility designers. As the leading authority on Gen Jones, Jonathan Pontell will offer insights and strategies to prepare for and connect with this unique group. Pontell has shared his expertise on major TV networks, advised European Prime Ministers and U.S. Presidents, and consulted for several Fortune 500 companies, including three of the world's ten largest. His extensive background blends academic knowledge in sociology with notable success as an entrepreneur. For more details, visit https://GenJones.net.